As a senior consultant, Alex takes a lead role in projects from immersion and concept generation through to detailed design and development. Alex’s background in mechanical engineering enables him to balance user requirements with technical considerations whilst developing commercially viable products. Alex works closely with his colleagues in the human factors and engineering teams to quickly translate research insights into tangible designs which improve the experience of the end user.
Alex has over 10 years’ experience in consultancy and design research in London and Cambridge. His consultancy work has seen him tackle a range of consumer products and medical devices, whilst his spell as a researcher involved collaboration with scientists at the University of Cambridge on the development of early-stage science and technology. He has also been involved in several innovation projects aimed at defining new product and service offerings for major clients.