Giana Carli Lorenzini

Postdoctoral Research Fellow, Department of Design Sciences
Lund University

Giana Carli Lorenzini has a PhD in Packaging Logistics from Lund University, Sweden, where she now works as a postdoctoral research fellow. In her research, Giana has investigated the complexities that surround the industry processes of innovating and designing inclusive pharmaceutical packaging. Importantly, in an aging world, it is of utmost importance to provide people with pharmaceutical packaging that enables the patient to correctly administer and follow their treatment. In her talk, she will address main findings of research about the challenges and opportunities in the pharmaceutical and packaging industry to design and innovate packaging that can result in better care and better patient outcomes.