By Conor Devine

As Europe's dedicated pharmaceutical packaging and drug delivery event, Pharmapack is the industry's go-to place to kick off the year. At least that’s what the event website says and, after my visit, I’m inclined to agree.  With 411 companies exhibiting their services in everything from primary, secondary and tertiary packaging to drug delivery devices or anti-counterfeiting systems, there was certainly plenty to see.

Thinking about the trends and where the industry may be going, a few things became apparent as I walked the floor:

  • As my colleague Jez Clements also noted at the recent consumer tech show CES in Las Vegas, the ‘Internet of Things’ (IoT) is most definitely here. The ability to track and log the amount of medication being taken by a patient, as well as the time of day (and sometimes GPS location…) – and uploading this data to an app or the cloud in real time – was offered in everything from eye droppers to blister packs. The claimed advantages of this additional functionality were most often the ability to either increase the efficacy of clinical trials or provide extra features to improve the user experience. [...]

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